Brand Guidelines
Internal Communications Guide
Zirtue Pay as the Ultimate Customer-Centric Option
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Educate your team about the benefits of Zirtue as an alternative payment option for our customers. Below are a few resources for getting your team up to speed on the benefits and flexibility of Zirtue.
Email Announcement
Get co-workers up to speed on Zirtue Pay options.
Example Email: Pre-Launch
Audience: Internal staff
Timing: Prior to launching Zirtue externally
Channels to consider: The messaging below can be customized to meet your needs. Some of our enterprise partners communicate with cross-functional partners through email, regular newsletters, meetings, or collaboration platforms like MS Teams.
Goal(s):
Inform internal, cross-functional partners about the partnership with Zirtue
Educate internal teams about the power of Zirtue for users
Editable copy to support the buildout of internal communications pre-launch:
INTRO/OVERVIEW
In line with our [MISSION/VALUES-BASED WARRANT], we’re excited to share that we’ll soon be offering a new way to help our customers who may be in need of a financial lifeline through Zirtue Pay. On [LAUNCH DATE], we’ll be launching our partnership with Zirtue, the world’s first peer-to-peer IOU app for loved ones with direct payments to creditors.
In partnership with Zirtue, we are teaming up to build a more financially-inclusive customer payment experience. Using Zirtue Pay, our customers will be able to pay their [BILL TYPE] bills with financial support from a loved one instead of turning to predatory lending options, which can often make a tough situation worse.
Zirtue Pay will be shared with customers through our communications channels including [CHANNELS]. They can access Zirtue through our deeplink [ENTERPRISE PARTNER DEEPLINK] to access the app and pay their bill in just a few simple steps.
We’re glad to be able to meet customers where they are through this partnership with Zirtue. For any questions, please reach out to [ENTERPRISE PARTNER CONTACT].
[SENIOR LEADER SIGNATURE].
Internal Communications: PDF - Internal Email Announcement
Billing Statement Messaging
Billing Statement: PDF- Billing Statement Copy
Social Support
Use internal company social channels to announce Zirtue Pay availability.
Example
Tactic: Zirtue social media posts
TO: Zirtue followers
FROM: Zirtue
Channels: LinkedIn, Facebook, Twitter, TikTok, Instagram
COPY:
We’re thrilled to announce our partnership with [PARTNER]! Together, we’re driving financial inclusion by offering alternative payment options for customers in need of a hand up. Through this partnership, [PARTNER]’s customers will be able to [KEY ACTIVITY] with financial support from a friend or family member.
Customer Support
Phone Call Script: PDF - Call Center Phone Script
📘 Email every user after they have called in regarding Zirtue: We highly advise following up with your customer to ensure they fully understand the next steps when paying with Zirtue. Please use the PDF email below.
Phone Call Follow-Up: PDF - Email Follow-Up to Phone Call
Customer Message Outreach: PDF - Customer Outreach Text
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